IT’S NOT SO LONELY AT THE TOP
Join us for a unique and inspiring podcast hosted by Pete Rushmer. Launched to bring together innovative minds and encourage collaborative growth for business owners and leaders. The podcast is crafted to enable leaders to develop forward-thinking, personal development and growth. Empowering you, the leader to fulfil your potential. INSLATT Podcast is released fortnightly on a Wednesday morning at 6am, so please subscribe to make sure you don’t miss an episode. About the INSLATT Podcast; INSLATT – It’s Not So Lonely At The Top Being at the top can be exhilarating… but also isolating. The INSLATT podcast is your antidote to lonely leadership. Hosted by Pete Rushmer – founder of Flagship Partners, TEDx Speaker, coach and high-performance advocate. This podcast brings together raw, real and inspiring conversations with leaders who’ve felt the pressure, faced the silence, and found strength in sharing the journey. Whether you’re running a business, managing a team, or just striving to be better, INSLATT explores the highs, lows and honest truths of leading from the front. With practical insights, bold stories, and a whole lot of heart, you’ll feel part of a community that gets it. Because at the top, you don’t have to be alone – not anymore. About your host Pete Rushmer; I’m Pete Rushmer – founder of Flagship Partners and now TEDx Speaker and Coach. I am someone who’s been in the thick of it: growing businesses, leading teams, and learning (sometimes the hard way) that success can feel pretty lonely at the top. That’s why I created INSLATT – a podcast for business owners, leaders and high-performers who want to thrive without burning out. Each week, I dive into real, unfiltered conversations with inspiring guests and share lessons I’ve picked up from my own journey through corporate chaos, entrepreneurial graft, and the pursuit of something greater. If you’re hungry for personal growth, bold leadership, and connection with people who just get it, then you’re in the right place. Because the truth is; it’s not so lonely at the top… when we talk about it and share our experiences.
Episodes

Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
Meet Jordan Butler - Founder of JHB Tattoo Removal
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I interview Jordan Butler.
JHB Tattoo Removal was founded in 2009 by Jordan Butler, beginning in a small rented room in rural Norfolk. What started humbly has grown into one of the UK’s busiest and most trusted tattoo removal clinics, now based in Peterborough. With over 15 years’ experience, JHB has built a reputation for excellence, backed by more than 400 five-star reviews and 1,500 active clients.
Jordan’s work has been featured by BBC One and CNN, and the clinic invests heavily in industry-leading technology—over £250,000 in advanced lasers like the Candela PicoWay and Cynosure RevLite—delivering safe, effective results trusted nationwide.
Links for Jordan: www.jhbtattooremoval.co.uk @jhb_tattooremoval
Key themes for todays podcast;
Jordan highlights challenges he faced during a BBC Morning Live appearance related to tattoo removal, emphasizing the need for better footage access and demographic insights.
The flagship tattoo studio, aims to lead the tattoo industry in Peterborough while integrating tattoo removal into its culture.
David Beckham's role, identified as a catalyst for tattoo acceptance, contributing significantly to the industry's growth and shifting client expectations towards personalized designs.
A £250,000 investment in advanced laser technology, including the Cynosure Rev Lite, marked a turning point after a 12-year period of stagnation in business growth.
The tattoo removal process typically requires around 10 treatments, with specific challenges noted for hand tattoos and certain colors like yellow being particularly difficult to remove.
Personal development emerged as a key theme in todays podcast, with Jordan sharing a memorable story of providing free treatments through New Leaf Project.
The New Leaf Project offers free tattoo removal for vulnerable clients, including ex-prisoners and abuse survivors, showcasing a commitment to community service.
Industry regulation remains a concern due to the lack of licensing in the UK, which could be addressed by proposed changes in Scottish legislation.
Jordan's personal philosophy draws from Marcus Aurelius and emphasizes mental health practices, including meditation and journaling, as crucial to his development.
Key success principles include prioritizing sleep, the importance of discipline over motivation, and managing guilt to maintain a healthy work-life balance.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
Ego in Leadership can be a real challenge; it isn't confidence, it can be fear based. In this episode I explore Wayne Dyer's 6 beliefs of ego.
I am what I have
I am what I do
I am what others think of me
I am separate from others
I am separate from what’s missing in my life
I am separate from my spirit
Signs that Ego is running the show;
Deflecting blame
Taking all the credit
Over-controlling
Resisting feedback
Needing to be the smartest in the room
We also explore how we can get Ego back under control and help you understand exactly what it is;
Ego is the mental image we create of ourselves; our identity, our status, our worth and it’s often built on external things like what we do, what we own, and how others see us.
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I explore more about ego and how it can impact the overall performance in your business. If this resonates, why not think about our Mastermind community? https://www.inslatt.co.uk/mastermind/
ABOUT
The INSLATT Podcast – It’s Not So Lonely At The Top Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks. Discover practical tools to lead with purpose, clarity and momentum. Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego. This isn’t just another business podcast. It’s fuel for your leadership journey.
Where to Listen & Learn More:
INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE
Available on Spotify, Apple Podcasts, Google Podcasts & more
🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am The podcast is brought to you by 'It's not so lonely at the top'. Thank you for listening.

Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
Join host Pete Rushmer as he sits down with Brian Sagaseta, the Owner and Managing Director of Chiltern Distribution Ltd. In this episode, Brian offers a candid look into his career journey, from his beginnings as a night shift clerk to successfully executing a management buyout of the company.
Brian shares insights into the core of Chiltern Distribution's business as a temperature-controlled transport and distribution provider, discussing the unique challenges of the industry, including low-profit margins and the difficulty of finding and retaining staff post-COVID. He also reflects on the personal sacrifices he has made for his career and offers valuable advice on professional and personal development. This is a must-listen for anyone interested in the inner workings of the logistics industry and the journey of a dedicated leader.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
Culture Eats Strategy for Breakfast - You’ve got the best systems and plans—but your culture is quietly sabotaging you every day.
The Myth: “We’ve got a great culture”; this can be what leaders think vs what’s actually happening. Here are the telltale signs: High churn, silent meetings, “just doing my job” attitudes.
We can fix this through culture carriers: Identifying and empowering your culture champions. As well as daily rituals and language that shape culture intentionally.
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I explore more about culture and how it can impact the overall performance in your business. If this resonates, why not think about our Mastermind community? https://www.inslatt.co.uk/mastermind/
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
Meet Ian Bridgestock - Director of Geek in Peterborough
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I interview Ian Bridgestock. He is a lifelong Man Utd fan and Director of Geek in Peterborough. They are a web design and marketing business. Working with founders to ensure they excel with their websites and digital marketing.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
The Loneliest Yes - Behind every powerful “yes” at the top, signing off a deal, backing a new strategy, restructuring a team. Is often a quieter, lonelier “no” to something personal: time with family, your own wellbeing, friendships, or even your original values. This episode dives into the emotional weight of success.
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode I explore more the sacrifices and loneliness many leaders face when decision-making.
If this resonates, why not think about our Mastermind community? https://www.inslatt.co.uk/mastermind/
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.
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Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
Meet Graham Magee - Mr Molecey's Marvellous Mill
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode I interview Mr Graham Magee, who has had an eclectic career. He has most recently been renovating Molecey Estate with big Glenn and little G. Molecey Estate is where we host the mastermind. Check out the location here - https://www.moleceyestates.com/
Gladwell and Paterson also run the former HSBC Bank in Stamford that has since become an Art Gallery - https://www.gladwellpatterson.com/
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
Saying no, because no is a sentence.
Welcome to the INSLATT (It's not so lonely at the top) Podcast! I explore what it means to say no as a leader.
Sometimes it can be difficult, lonely, unpopular and challenging to say no. But listen to this to realise why it is so important.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Friday Jul 11, 2025
Friday Jul 11, 2025
Meet Mark Shortland - Founder and CEO of Shoplight
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In today's episode, Pete speaks to Mark Shortland. With a passion for the high street and retail. Mark and his business Shoplight are revolutionising the way retail stores and shops light their stores. Shoplight now 3D prints their own lights in Peterborough, rather than shipping them in from around the world, and provides them to their enviable list of major retailers they work with.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Friday Jul 11, 2025
Friday Jul 11, 2025
The Performance Trifecta - The fundamentals of success; Direction - Skills - Energy
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In todays episode Pete introduces the 3 fundamentals of success for his The Performance Trifecta framework, these are;
-Direction
-Skills
-Energy
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.





